British music legend Sir Sir Elton John has announced the launch of his non-alcoholic wine brand, Elton John Zero.
The Rocket Man hitmaker shared the news on social media, posting 'Introducing @eltonjohnzero, my meticulously crafted 0% alcohol and 100% delightful Blanc de Blancs... Here's to your health, happiness, and many reasons to raise a glass in the year ahead'.